Play SID

Why choose SID?

SID started out as luxury loungewear to wear around the home….hence the name, ‘Sexy In Doors!’

However, Sid has since evolved and now also goes out!!

Sid is for women who love their ‘go to favourites’, quality classics that never date and always make you look and feel good.

Perfect for new mums busy at home, for working women who want to put their ‘Sids’ on and relax after a hard days work, and for ease of wearing when traveling on long journeys…. SID has even been spotted at a London party with heels!

Every Sid piece is lovingly handmade in our London studio; finished to the highest standard, ensuring that your SID will be a lifelong friend….

Forever pieces, to wear time and time again, always making you feel and look your best, with minimum effort.

SID is 100% British Made